Instagram has fast become one of the leading platforms for innovative fashion trends thanks to its hip and tuned-in user base. It provides an incredibly easy way to browse what cool new products are available in a very immediate and visceral way, and you can easily find accounts that will cater to just about any […]
Instagram has fast become one of the leading platforms for innovative fashion trends thanks to its hip and tuned-in user base. It provides an incredibly easy way to browse what cool new products are available in a very immediate and visceral way, and you can easily find accounts that will cater to just about any niche.
The Guardian recently posted a great article about one of their journalists, Jess Cartner-Morley, as she tried to trade places with popular social media fashion figure Doina Ciobanu. It was a revealing and very insightful look into how fashion figures operate in the social media world.
In fact, many fashion-based Instagram accounts have almost unbelievably large numbers of followers. If you’re using the photo-sharing platform to try to develop a presence as an artistic innovator, you’re going to need some inspiration. You might also want to think about how to buy instagram views to get your follower count off to a nice, healthy start.
Here are some other helpful tips for making an impact using Instagram:
Curating a Healthy Instagram Feed
The first thing you should do is curate a really healthy Instagram feed which will provide you with a comprehensive view of what’s popular in your chosen niche. You can do this by using keywords to narrow down your search results to what you’re looking for (so, “#vintage” or “#oldschoolcool” if you’re wanting to gain a stronghold in second-hand fashion, etc.).
It might take a while to sift through everything to get to what you want, as the amount of content on Instagram is almost unbelievable (Brandwatch says that the company was poised to bring in £595m in mobile ad revenue alone in 2015, thanks to their incredible volume of media).
Use Photography To Your Benefit
Instagram is, of course, a hugely successful social media platform. However, at its heart, it is also a very capable photography application. With smartphones becoming increasingly more advanced as time goes on, we’re able to take much more professional-looking images without needing expensive cameras. Likewise, the functionality of apps like IG – for example, the variety of cool filters it offers – means that you can also cater to your audience by adding a unique, artificial feel to what you post.
So take great pictures of the items you’re most passionate about sharing, and you’ll – at first – slowly see your followers grow. Over time, you’ll start to see the number rising in higher increments in shorter periods of time.
Check Out These Influential Instagram Fashion Bloggers
It’s also worth taking a look at who some of the big game-setters are right now to get a good idea of how you should approach posting, and how you can incorporate the techniques others use into your own unique ideas.
Camille Charrière (@camillecharriere) is one of the biggest fashion stars of Instagram, and used the platform to propel her into internet stardom. She currently has well over half a million followers thanks to her
Gigi Hadid (@gigihadid)
The absolutely gorgeous Gigi Hadid has also managed to develop a significant following thanks to her combination of style, consistent aesthetic, and – let’s not forget – her absolutely gorgeous looks! This stylish young lady has managed to develop an incredible 34 million followers, so it goes without saying that any budding-fashionistas should look at her as the prototype for developing a huge Instagram presence!
Mert Alas (@mertalas)
Mert Alas first rose to prominence thanks to his work with his friend, Marcus (who both work under the very apt moniker of Mert and Marcus). While he may not have originally become famous using Instagram, his ability to hone-in on what the next big fashion trends are going to be mean that his feed is a must-see if you want to stay ahead of the game!
We hope that this article gets you on your way to becoming one of the biggest fashion icons on Instagram. Remember, it’s just a matter of practice and persistence, but remember to keep checking back with us for more great fashion articles!